Focus and Scope

JOMBA: Journal of Management and Business Analytics is a peer-reviewed, open-access journal that publishes high-quality and impactful research in the fields of management and business analytics. The journal serves as an academic platform for scholars, researchers, and practitioners to exchange knowledge, ideas, methodologies, and practical applications in data-driven decision-making, business strategy, and organizational innovation.

The journal welcomes original research articles, case studies, conceptual papers, and literature reviews in (but not limited to) the following areas:

Business Management

  • Strategic Management

  • Human Resource Management

  • Operations and Supply Chain Management

  • Marketing and Consumer Behavior

  • Financial Management and Accounting

  • Entrepreneurship and Innovation

  • Corporate Governance and Organizational Culture

Business Analytics

  • Artificial Intelligence and Machine Learning for Business

  • Big Data and Business Intelligence

  • Decision Support Systems

  • Predictive and Prescriptive Analytics

  • Data-Driven Business Models

Digital Transformation

  • E-Commerce and Digital Business

  • Blockchain Applications in Business

  • Cybersecurity Management

  • Internet of Things (IoT)

  • Industry 4.0 and Smart Operations

Sustainability and Corporate Social Responsibility

  • Environmental, Social, and Governance (ESG) Practices

  • Green Business and Sustainability Reporting

  • Ethical Decision-Making in Business

  • Circular Economy and Social Innovation

Emerging Trends

  • Behavioral Economics in Business

  • Neuromarketing and Consumer Insights

  • AI-Driven Business Strategy

  • Future of Work and Organizational Agility

JOMBA is committed to publishing research that bridges theory and practice, supporting innovation and continuous learning in the evolving landscape of business and analytics.